The Emotions of Color

Posted on Posted in Design Tips

Did you know that different colors provoke different emotions in people?

There's a reason so many fast food and chain restaurants use red and yellow, why shipping companies use yellow, and why department stores use blue! The question is - how can you use this to your advantage when it comes to creating your own content?


Color Emotion Chart

There are several color questions you need to ask yourself when getting ready create your own content to share on social media or your website.

  1. What is the purpose of you sharing this content? Are you trying to sell more items / services? Are you trying to show off how creative you are? Are you trying to get new customers to trust your business? Are you trying to network? The color you choose can help make your audience connect with your goals.
  2. How much of this color do you need to use to get your point across? For example, while red is a great way to get people excited, too much of it can be jarring and interfere with what you are trying to portray - it might work better as a small accent, rather than splashed all over your media.
  3. How are you going to use this color? This can be tricky - sometimes just a single word of text in the color is enough. However, if this is not implemented correctly, it can look out of place! That's why it's so important to know about design and complementary colors - just a few shades off can make an advertisement go from unique and interesting, to off-putting and confusing.

Your color choices and how you use them in the grand scheme of your design matter - even though it's not a conscious choice of your audience. These minor differences and subtleties may seem nitpicky, but it's just another thing that sets sets professional work apart from amateurs. While many people aren't able to tell you exactly why one logo looks professional and another doesn't, they can still tell the difference.

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